Friday, November 30, 2007

Upto11 goes up to 19!

Swiss blooger Arjun Muralidharan mentions as one of 19 Great Music Recommendations sites. We're in there with great company like, Pandora, iTunes and Amazon.

Apparrently we are "amazing" and "brilliantly simple."

Thanks for the mention!.

Thursday, November 08, 2007

Matchpoint's Public Debut: ad:tech NY

Welcome to Matchpoint

Matchpoint got its first public industry exposure in a BIG way at ad:tech in NY this week.

Over the two days of the expo, our team of 8 barely had time for a break as our booth was constantly a buzz with folks coming by to learn about Matchpoint. Our booth was in a prime traffic flow area - and, it didn't hurt that the guys across the way were giving out free beer each afternoon.

Here are some photos from the show


The folks that came by our booth represented a cross-section of the industry - advertisers small and larger, publishers representing a wide cross section of content, investment bankers, agencies both domestic and foreign, classic lead aggregators, potential technology partners, bloggers and yes, even a few competitors.

The response was overwhelmingly positive. What seemed to resonate most in general was the way Matchpoint protects a user's privacy. Everyone could relate to that benefit on a personal level. No more "run and hide" from unwanted communication.

I was pleasantly surprised by how many unsolicited, really positive comments I heard from the folks we spent time talking with:

"this is really unique"
"smart, very smart"
"I think your design is great. Nice and clean."
"you're right, this is different from what else is out there"
"the process is really easy to understand"
"are you the guys doing that matching game? that is a great idea."

We also met with a few folks from the industry press during the show (Larry Chase from Web Digest for Marketers, Sarah Novotny from and Mike Shields from Mediaweek). The goal was to build awareness of Matchpoint by providing them with background info and to talk about where we feel we fit in and where we're seeking to deliver improvements over what is out there today. Hopefully we'll start to see some publicity in the coming weeks once the AOL/Quigo, Facebook frenzy dies down a bit.

Monday, October 29, 2007

Matchpoint launches

After months of hard work, we've recently launched the Matchpoint Ad Center!

Matchpoint enables business of all sizes to introduce their products and services to the exact prospects that are best for their business, just at the moment that those prospects are searching for the product or service that those businesses offer.

For consumers, Matchpoint represents an advance in speed and privacy control when searching for businesses vs. current methods that are out there today - like clicking on search listings and entering private information on several websites.

Check us out at

We are just beginning to get some press coverage. Here's an article on Lead Gen that ran in ClickZ today that mentions Matchpoint's relationship with

Stay tuned...